DUBOEUF BEAUJOLAIS NOVEAU
Young and full of energy, Georges set off with the family-grown wines strapped to his bicycle, meeting top restaurateurs like Gaston Brazier, Paul Blanc, Paul Bocuse, Jean and Pierre Troisgros, and even the Haeberlin brothers. The distinguished Beaujolais wines found their place naturally among these prestigious establishments. In response to this burgeoning success, Georges did not hesitate to start bottling wine and develop relations with other regional winemakers. This allowed him to offer wines that reflected the great diversity of the surrounding vineyards.
Georges created a group of producers, “L’Ecrin Mâconnais-Beaujolais”, that represented 40+ winemakers from all appellations of the region. This was the start of a great adventure that has given a new face to the trade business, and brought the business closer to the winemakers themselves.